Bill and Anne Hoffmann had it made. Well, sort of. As an independent marketing director for a national telephone company, Bill was making good money and enjoying much of what he did. “I got to meet a lot of great people,” Bill says. “It was a good company to work with.”
But there was a downside. Bill worked 70 to 80 hours a week. “I was trading my time for money,” he says.
While vacationing with his family in Orlando, FLA., in March 2003, Bill met up with a friend, Peter Jensen. As they took in the sights, Bill said to Peter, “Wouldn’t it be nice to be able to write this stuff off?”
Several months later, Peter called Bill with an exciting opportunity. Through his job selling software to businesses, Peter had learned about Your Travel Biz, a company that offered commission-based, online travel booking.
Shifting Goals
Peter was a good friend, and Bill trusted him. He and Anne signed up, hoping to make just a little money on their personal travel. But in March 2004, their goals shifted. That's when Bill, after attending a telephone marketing seminar in Dallas, extended his trip to attend a YTB training session.
Although he had a lucrative marketing career, Bill knew the YTB opportunities could offer something much better. He liked the fact that there would be no competition in the YTB business, and he was attracted to the potential of helping others achieve their goals. He went home and shared his dream with Anne.
"It's going to take six months, but I'm going to quit my job," he told her.
Bill and Anne had been successful in network marketing before, but not with residual income. They saw the potential for residual income with YTB was limitless, and how easy it could be to get their business off the ground. "No one feels threatened by me talking to them about their travel." "That's when the lightbulb came on," Bill says.
Bill and Anne began building their business and soon reached a top income-earning level - a surprise for a couple who had only wanted to make a little extra income. "I didn't know when I signed up that they were going to pay me what they have paid me," he says.
The Bigger Picture
Bill quit his job, and their residual income has increased every month. The Hoffmanns live in a beautiful home, drive nice cars, and their children are enrolled in private schools. But these are things the family enjoyed while Bill was in his previous job.
"The money is nice, but that's not what gets me out of bed in the morning," he says. "I came into this business financially free. What this allows me to do is teach other people financial success. That's really what drives me."
In one year, the Hoffmanns helped more than 20 people on their team reach six-figure incomes and one has reached the half-million-dollar mark.
"I see the bigger picture. With YTB, I can actually help make a difference in someone's life and help them reach financial freedom," Bill says.
Financial success has also enabled Bill and Anne to give generously to their church and to family members with medical problems - without becoming a burden. "I love to give," Bill says. "I have to be careful, or I'll just give it all away."
While Anne serves as a support system to their business, often gathering contacts while on shopping trips, Bill spends much of his time working by phone. He typically logs about 8,000 cell phone minutes each month. "I'm constantly doing business," he says.
Always focused on goals, Bill tries to talk to two new contacts a day, help five people become Power Team Leaders every week, and, every month, surpass his income from the pervious month. "I really believe that in the next few years, if I stay busy and keep doing what I'm doing, it's possible to make an impressive income," he says. "And it's not because I'm good. It's because we're in the largest industry in the world."
And, because his time is flexible, Bill has time to attend all of his children's activities, run errands and engage in one of his favorite pastimes - golf. With no quotas to meet, Bill and other YTB business associates are free to work at their own pace.
"Because we don't force you t o jump through hoops, we have a high retention rate," Bill says. "If I had quotas I had to meet, it wouldn't be nearly as much fun."
For Bill and Anne, fun is what their YTB business comes down to. They get to enjoy financial success, time freedom and help others get where they are. "I love this business, because I can pour my heart and soul into training people and get compensated for it," Bill says.
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