Bill and Anne Hoffmann had it made. Well, sort of. As an independent marketing director for a national telephone company, Bill was making good money and enjoying much of what he did. “I got to meet a lot of great people,” Bill says. “It was a good company to work with.” But there was a downside. Bill worked 70 to 80 hours a week. “I was trading my time for money,” he says.

While vacationing with his family in Orlando, FLA., in March 2003, Bill met up with a friend, Peter Jensen. As they took in the sights, Bill said to Peter, “Wouldn’t it be nice to be able to write this stuff off?”

Several months later, Peter called Bill with an exciting opportunity. Through his job selling software to businesses, Peter had learned about Your Travel Biz, a company that offered commission-based, online travel booking.

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